About Us

Your Partners In Philanthropy

About Smith & Dale Consulting firm

Smith & Dale is a full‐service development consulting firm, with 30 years experience in the field and have helped raise funds in excess of $75 million. Our experience working in the nonprofit management and for profit sectors provides us the ability to merge two fields of knowledge into a meaningful and effective service to organizations and companies looking to improve and expand their philanthropic reach, build nonprofit business plans with a thoughtful, strategic and customized approach.

As professionals with varied yet complementary backgrounds the firm has developed substantive knowledge and expertise in services as diverse as community development, corporate philanthropy program development, campaign readiness and studies, political fundraising and strategy, strategic planning, and special events, for fields as diverse as human services, education, health care, the environment, the arts and many others.

Smith & Dale

Meet Our Partners & Team

Angie Smith, Partner

Angie Johnson Smith is a founding partner of Smith & Dale. Specializing in pre-campaign planning studies and capital campaigns, Angie brings a depth of experience in management and fund development consulting and has worked with a large scope of nonprofit and for-profit organizations nationally. Read More…

Deborah Dale, CFRE, Partner

Deborah Dale, is a founding partner of Smith & Dale. In addition to holding her CFRE (Certified Fund Raising Executive) credential, Deb is an Association of Fundraising Professionals Master Trainer, specializing in board facilitation, strategic planning, educational training and organizational performance audits. Deb has helped dozens of nonprofit organizations raise over $35 million in her fundraising career…Read More…

Kadi Tierney, Campaign Consultant & Strategist

Kadi Tierney has more than 18 years of experience in building and leading national and local non-profit organizations. After serving as a City Year corps member, Kadi joined the staff of the White House Office of National Service and spent the next fifteen years leading events, fundraising, board development and community outreach initiatives on behalf of national service organizations around the country. Kadi specializes in the design and implementation of complex events, philanthropic writing and capital campaigns. Kadi is a trusted partner of Smith & Dale. She was born and raised in Tucson and is a proud alumnae of Salpointe Catholic High School and Columbia University.

Jenna Rutschman, Digital Strategy & Marketing Consultant

Jenna Rutschman is a trusted consultant to Smith & Dale providing website, social media and marketing services. She is the owner and lead strategist of Left of West an digital agency and product development lab. She has worked for 12 years in fast-paced advertising agencies. Spending her time focused on leading large & small brands’ digital marketing strategy, social media and website projects from ideation through presentation, execution and data reporting. Over the years Jenna has thrived working on social media (she is a social butterfly online and off) and online marketing campaigns and creating unique solutions for her clients. Jenna is originally from Ithaca, New York and is a proud University of Arizona graduate and recently relocated to Tucson.

Our Clients Love Us

Client Testimonials

I want to thank Smith & Dale! - for your very generous in-kind support of our event. Smith & Dale truly did a magnificent job and we would not have had such a success without the guidance, ideas, energy, commitment, and get it done approach.  Smith & Dale provided advice/resources behind the scenes as well. Smith & Dale exceeded expectations and I want to acknowledge that and thank them for that.

James E. Cook,
Executive Director, Western National Parks Association

In 2013, the Catholic Foundation for the Diocese of Tucson hired Smith & Dale, LLC to provide capital campaign services for a $3 million dollar capital campaign to renovate three elementary schools as part of our Notre Dame ACE Academies project. Smith & Dale as the lead consultant on the effort, did an outstanding job at reviving what had become a failed campaign due to problems with our first consultant. In the process of running our capital campaign effort, Smith & Dale reinvigorated volunteer leadership and made significant progress identifying unknown prospects and stewarding donors to reach levels of funding that would have been impossible to achieve without their expertise, commitment, and diligence. Due to their outstanding work ethic, depth of fundraising knowledge, excellent volunteer management skills, superior abilities to conduct all phases of capital campaigns and their ability to achieve significant results under difficult circumstances, we consider Smith & Dale one of the premier consulting firms in our area and they remain on our short list of companies that we will consider working with on similar projects. They have my highest recommendation without reservation.

Margie Puerta Edson, CFRE,
Executive Director, Catholic Foundation for the Diocese of Tucson

“As a Board Chair their counsel has been invaluable.  Our organization has produced concrete plans and results based on their leadership. Smith & Dale understand the differences and similarities with corporate and nonprofit needs and expectations.“    

Lisa Lovallo,
Southern Arizona Market Vice President, Cox Communications

Within five minutes of listening to Smith & Dale's presentation, I knew that I wanted to hire them to help us with our Capital Campaign for the Notre Dame ACE Academies in Tucson. Since people give money to people, I knew that I wanted Smith & Dale on our team. I have come to know them as professional, ethical, a very hard worker, persistent, strategic, funny, and great on follow through and follow up. Smith & Dale invites confidence and trust. They did everything that they said that they would do. And they was able to help us raise lots of money for our Capital Campaign.

Fr. Joe Corpora, C.S.C.,
Director, University-School Partnerships University of Notre Dame